Online brand protection: How to Secure a Name for Your Business, and then protect it with a Trademark Registration
Online brand protection: How to Secure a Name for Your Business, and then protect it with a Trademark Registration
Online brand protection: How to Secure a Name for Your Business, and then protect it with a Trademark Registration
Your company’s name is no easy task to create. You have to think of the characteristics that you want to portray through the business, make it simple and memorable. However, securing it is another story.
Securing a name for your business has two parts. The first part is securing the exact match of your brand name as a domain, and the second, is successfully creating a trademark. This is the only true way to a robust online brand protection.
How to Secure a Name for a Business Online
Your domain name is the foundation of your sales, your image, your SEO (Search Engine Optimization), your company vision and how you express your business action to the public. There are three steps to secure a name for a business online:
Choose a Domain Registrar
Domain Registrars are companies that are accredited to sell and manage the registration of domain names on the internet. It’s like selling names, and you buy “Jonathan” for a year. It is important to use well known companies like Namecheap, GoDaddy, Google Domains, and others.
Purchase Many Variations
Do not stop at Jonathan.com. Impersonators, scammers, competitors, may use famous other variations to harm you or compete with you. Some famous extensions are .com, .net, .org, .app. And of course, if you are aiming for international commerce, target the corresponding country extension, e.g. .uk.
Purchase Many Variations
Do not stop at Jonathan.com. Impersonators, scammers, competitors, may use famous other variations to harm you or compete with you. Some famous extensions are .com, .net, .org, .app. And of course, if you are aiming for international commerce, target the corresponding country extension, e.g. .uk.
Be Fast
Securing a domain name is a bidding game, and it is war. There are cases where someone bought a domain name and sold it back for a lot, like Chris Clark who bought pizza.com in 1994 for $20 and sold it in 2008 for $20 million.
The next step to providing exclusive rights to your business name, ensuring no one else can use it for similar goods or services, is filing a trademark application.
How to Secure a Name for a Business Online
Your domain name is the foundation of your sales, your image, your SEO (Search Engine Optimization), your company vision and how you express your business action to the public. There are three steps to secure a name for a business online:
Choose a Domain Registrar
Domain Registrars are companies that are accredited to sell and manage the registration of domain names on the internet. It’s like selling names, and you buy “Jonathan” for a year. It is important to use well known companies like Namecheap, GoDaddy, Google Domains, and others.
Purchase Many Variations
Do not stop at Jonathan.com. Impersonators, scammers, competitors, may use famous other variations to harm you or compete with you. Some famous extensions are .com, .net, .org, .app. And of course, if you are aiming for international commerce, target the corresponding country extension, e.g. .uk.
Purchase Many Variations
Do not stop at Jonathan.com. Impersonators, scammers, competitors, may use famous other variations to harm you or compete with you. Some famous extensions are .com, .net, .org, .app. And of course, if you are aiming for international commerce, target the corresponding country extension, e.g. .uk.
Be Fast
Securing a domain name is a bidding game, and it is war. There are cases where someone bought a domain name and sold it back for a lot, like Chris Clark who bought pizza.com in 1994 for $20 and sold it in 2008 for $20 million.
The next step to providing exclusive rights to your business name, ensuring no one else can use it for similar goods or services, is filing a trademark application.
How to Secure a Name for a Business Online
Your domain name is the foundation of your sales, your image, your SEO (Search Engine Optimization), your company vision and how you express your business action to the public. There are three steps to secure a name for a business online:
Choose a Domain Registrar
Domain Registrars are companies that are accredited to sell and manage the registration of domain names on the internet. It’s like selling names, and you buy “Jonathan” for a year. It is important to use well known companies like Namecheap, GoDaddy, Google Domains, and others.
Purchase Many Variations
Do not stop at Jonathan.com. Impersonators, scammers, competitors, may use famous other variations to harm you or compete with you. Some famous extensions are .com, .net, .org, .app. And of course, if you are aiming for international commerce, target the corresponding country extension, e.g. .uk.
Purchase Many Variations
Do not stop at Jonathan.com. Impersonators, scammers, competitors, may use famous other variations to harm you or compete with you. Some famous extensions are .com, .net, .org, .app. And of course, if you are aiming for international commerce, target the corresponding country extension, e.g. .uk.
Be Fast
Securing a domain name is a bidding game, and it is war. There are cases where someone bought a domain name and sold it back for a lot, like Chris Clark who bought pizza.com in 1994 for $20 and sold it in 2008 for $20 million.
The next step to providing exclusive rights to your business name, ensuring no one else can use it for similar goods or services, is filing a trademark application.
Filling A Trademark Application
A trademark registration can make your business invulnerable to infringement and disputes over your services or products.
Here Is A Quick Example:
Suppose Jonathan creates a local restaurant named “Salt & Pepper”. It becomes a hit, amasses great local following and everything runs smoothly. However, Jonathan never registered the trademark for “Salt & Pepper”.
Matt opens a restaurant with the same name. However, Matt registered the trademark. He also doubled on marketing and promoted his business, becoming another local celebrity.
But who is the owner of “Salt & Pepper”?
After noticing Matt, Jonathan proceeds to sue him. However, Matt owns the trademark and shortly after, Jonathan receives a cease and desist letter demanding he stop using the name “Salt & Pepper” forever. And thus, losing his customers.
Matt legally wins. Jonathan regrets never filing a trademark application.
So, what process should Jonathan follow before Matt’s restaurant appears?
Here’s the trademark registration process Jonathan should have completed in brief:
Conduct a detailed trademark search
Use the tools that the United States Patent and Trademark Office (USPTO) has to offer to ensure your name to be trademarked is not already trademarked as a first step. Also check for similar names that could lead to future disputes. However, this is a basic search. An intellectual property attorney will provide a much better and comprehensive search, The trademark search is very important to find what marks are already out there that are similar to your name or logo. When you hire an intellectual patent attorney to do the search (and pay for it), the attorney usually searches for relevant marks all over the world. This gives you the best chance to find relevant marks and adapt your name or logo so you have the best chance to succeed with your trademark application.
You should preferably hire a firm or attorney to do a more thorough trademark search, because a good trademark search can save you thousands of dollars if the search finds something problematic.
Filling A Trademark Application
A trademark registration can make your business invulnerable to infringement and disputes over your services or products.
Here Is A Quick Example:
Suppose Jonathan creates a local restaurant named “Salt & Pepper”. It becomes a hit, amasses great local following and everything runs smoothly. However, Jonathan never registered the trademark for “Salt & Pepper”.
Matt opens a restaurant with the same name. However, Matt registered the trademark. He also doubled on marketing and promoted his business, becoming another local celebrity.
But who is the owner of “Salt & Pepper”?
After noticing Matt, Jonathan proceeds to sue him. However, Matt owns the trademark and shortly after, Jonathan receives a cease and desist letter demanding he stop using the name “Salt & Pepper” forever. And thus, losing his customers.
Matt legally wins. Jonathan regrets never filing a trademark application.
So, what process should Jonathan follow before Matt’s restaurant appears?
Here’s the trademark registration process Jonathan should have completed in brief:
Conduct a detailed trademark search
Use the tools that the United States Patent and Trademark Office (USPTO) has to offer to ensure your name to be trademarked is not already trademarked as a first step. Also check for similar names that could lead to future disputes. However, this is a basic search. An intellectual property attorney will provide a much better and comprehensive search, The trademark search is very important to find what marks are already out there that are similar to your name or logo. When you hire an intellectual patent attorney to do the search (and pay for it), the attorney usually searches for relevant marks all over the world. This gives you the best chance to find relevant marks and adapt your name or logo so you have the best chance to succeed with your trademark application.
You should preferably hire a firm or attorney to do a more thorough trademark search, because a good trademark search can save you thousands of dollars if the search finds something problematic.
Filling A Trademark Application
A trademark registration can make your business invulnerable to infringement and disputes over your services or products.
Here Is A Quick Example:
Suppose Jonathan creates a local restaurant named “Salt & Pepper”. It becomes a hit, amasses great local following and everything runs smoothly. However, Jonathan never registered the trademark for “Salt & Pepper”.
Matt opens a restaurant with the same name. However, Matt registered the trademark. He also doubled on marketing and promoted his business, becoming another local celebrity.
But who is the owner of “Salt & Pepper”?
After noticing Matt, Jonathan proceeds to sue him. However, Matt owns the trademark and shortly after, Jonathan receives a cease and desist letter demanding he stop using the name “Salt & Pepper” forever. And thus, losing his customers.
Matt legally wins. Jonathan regrets never filing a trademark application.
So, what process should Jonathan follow before Matt’s restaurant appears?
Here’s the trademark registration process Jonathan should have completed in brief:
Conduct a detailed trademark search
Use the tools that the United States Patent and Trademark Office (USPTO) has to offer to ensure your name to be trademarked is not already trademarked as a first step. Also check for similar names that could lead to future disputes. However, this is a basic search. An intellectual property attorney will provide a much better and comprehensive search, The trademark search is very important to find what marks are already out there that are similar to your name or logo. When you hire an intellectual patent attorney to do the search (and pay for it), the attorney usually searches for relevant marks all over the world. This gives you the best chance to find relevant marks and adapt your name or logo so you have the best chance to succeed with your trademark application.
You should preferably hire a firm or attorney to do a more thorough trademark search, because a good trademark search can save you thousands of dollars if the search finds something problematic.
Prepare for a Trademark Application
Create a description of your goods or services, logos, designs, business name, and everything that is associated to your business. You also need to file a specimen of your name or logo, This could be marketing materials or something that shows your mark as it should be used in commerce. Then, file your application with the USPTO with the corresponding fee and wait for approval.
Monitor your Application & Receive your Trademark Certificate
Upon approval, you’ll have exclusive rights to use your business name within your industry. (In the US).
Tip: Consult a Trademark Attorney
Create a description of your goods or services, logos, designs, business name, and everything that is associated to your business. You also need to file a specimen of your name or logo, This could be marketing materials or something that shows your mark as it should be used in commerce. Then, file your application with the USPTO with the corresponding fee and wait for approval.
Monitor your Application & Receive your Trademark Certificate
Upon approval, you’ll have exclusive rights to use your business name within your industry. (In the US).
Prepare for a Trademark Application
Create a description of your goods or services, logos, designs, business name, and everything that is associated to your business. You also need to file a specimen of your name or logo, This could be marketing materials or something that shows your mark as it should be used in commerce. Then, file your application with the USPTO with the corresponding fee and wait for approval.
Monitor your Application & Receive your Trademark Certificate
Upon approval, you’ll have exclusive rights to use your business name within your industry. (In the US).
Tip: Consult a Trademark Attorney
Create a description of your goods or services, logos, designs, business name, and everything that is associated to your business. You also need to file a specimen of your name or logo, This could be marketing materials or something that shows your mark as it should be used in commerce. Then, file your application with the USPTO with the corresponding fee and wait for approval.
Monitor your Application & Receive your Trademark Certificate
Upon approval, you’ll have exclusive rights to use your business name within your industry. (In the US).
Prepare for a Trademark Application
Create a description of your goods or services, logos, designs, business name, and everything that is associated to your business. You also need to file a specimen of your name or logo, This could be marketing materials or something that shows your mark as it should be used in commerce. Then, file your application with the USPTO with the corresponding fee and wait for approval.
Monitor your Application & Receive your Trademark Certificate
Upon approval, you’ll have exclusive rights to use your business name within your industry. (In the US).
Tip: Consult a Trademark Attorney
Create a description of your goods or services, logos, designs, business name, and everything that is associated to your business. You also need to file a specimen of your name or logo, This could be marketing materials or something that shows your mark as it should be used in commerce. Then, file your application with the USPTO with the corresponding fee and wait for approval.
Monitor your Application & Receive your Trademark Certificate
Upon approval, you’ll have exclusive rights to use your business name within your industry. (In the US).
Benefits of Picking the Brains of Experts
If creating a robust trademark is in your interest, we’re glad that you continued reading. Trademark attorneys are the most essential companions to securing your business and ensuring online brand protection in every case. Legal matters should stay with lawyers, right? But let us explore what a trademark attorney truly offers to your business’ legal security:
Strategic Name Selection
Attorneys offer expert advice to help you choose a name that’s not only trademarkable but also aligns with your brand’s identity and long term goals. True trademark experts are honest, speaking hard truths. But this very “uncomfortable” characteristic will potentially save you from future disasters in court. Trust your attorney’s advice for your name, they’ve seen naming mistakes a thousand times.
Thorough Trademark Search
Trademark attorneys conduct comprehensive searches to identify potential conflicts with existing trademarks. In other words, their trademark searches on USPTO and many other databases are not superficial. They are deep, expert research that uncovers the most hidden insights for your potential business name and associations with the existing trademarked companies. This way, it reduces the risk of disputes later on and can save you a lot of money. If you find something similar, you can adjust before you file a trademark application.
Accurate and Complete Applications
A trademark attorney ensures your application is error free and compliant with all USPTO requirements, minimizing the chances of delays or rejections. Too shallow descriptions, missed legal “holes”, interlapping trademarks, all these are common occurrences that attorneys have to deal with if an application is not completed robustly. The better your attorney prepares your application, the less legal trouble you will find along the way.
Ongoing Legal Support
Their assistance doesn’t stop after filing. Trademark attorneys help with responding to USPTO office actions, managing renewals, and addressing infringement issues if they arise. The trademark process never truly stops. But your attorney will be a companion that will get the stress of trademark maintenance off of your shoulders.
Benefits of Picking the Brains of Experts
If creating a robust trademark is in your interest, we’re glad that you continued reading. Trademark attorneys are the most essential companions to securing your business and ensuring online brand protection in every case. Legal matters should stay with lawyers, right? But let us explore what a trademark attorney truly offers to your business’ legal security:
Strategic Name Selection
Attorneys offer expert advice to help you choose a name that’s not only trademarkable but also aligns with your brand’s identity and long term goals. True trademark experts are honest, speaking hard truths. But this very “uncomfortable” characteristic will potentially save you from future disasters in court. Trust your attorney’s advice for your name, they’ve seen naming mistakes a thousand times.
Thorough Trademark Search
Trademark attorneys conduct comprehensive searches to identify potential conflicts with existing trademarks. In other words, their trademark searches on USPTO and many other databases are not superficial. They are deep, expert research that uncovers the most hidden insights for your potential business name and associations with the existing trademarked companies. This way, it reduces the risk of disputes later on and can save you a lot of money. If you find something similar, you can adjust before you file a trademark application.
Accurate and Complete Applications
A trademark attorney ensures your application is error free and compliant with all USPTO requirements, minimizing the chances of delays or rejections. Too shallow descriptions, missed legal “holes”, interlapping trademarks, all these are common occurrences that attorneys have to deal with if an application is not completed robustly. The better your attorney prepares your application, the less legal trouble you will find along the way.
Ongoing Legal Support
Their assistance doesn’t stop after filing. Trademark attorneys help with responding to USPTO office actions, managing renewals, and addressing infringement issues if they arise. The trademark process never truly stops. But your attorney will be a companion that will get the stress of trademark maintenance off of your shoulders.
Benefits of Picking the Brains of Experts
If creating a robust trademark is in your interest, we’re glad that you continued reading. Trademark attorneys are the most essential companions to securing your business and ensuring online brand protection in every case. Legal matters should stay with lawyers, right? But let us explore what a trademark attorney truly offers to your business’ legal security:
Strategic Name Selection
Attorneys offer expert advice to help you choose a name that’s not only trademarkable but also aligns with your brand’s identity and long term goals. True trademark experts are honest, speaking hard truths. But this very “uncomfortable” characteristic will potentially save you from future disasters in court. Trust your attorney’s advice for your name, they’ve seen naming mistakes a thousand times.
Thorough Trademark Search
Trademark attorneys conduct comprehensive searches to identify potential conflicts with existing trademarks. In other words, their trademark searches on USPTO and many other databases are not superficial. They are deep, expert research that uncovers the most hidden insights for your potential business name and associations with the existing trademarked companies. This way, it reduces the risk of disputes later on and can save you a lot of money. If you find something similar, you can adjust before you file a trademark application.
Accurate and Complete Applications
A trademark attorney ensures your application is error free and compliant with all USPTO requirements, minimizing the chances of delays or rejections. Too shallow descriptions, missed legal “holes”, interlapping trademarks, all these are common occurrences that attorneys have to deal with if an application is not completed robustly. The better your attorney prepares your application, the less legal trouble you will find along the way.
Ongoing Legal Support
Their assistance doesn’t stop after filing. Trademark attorneys help with responding to USPTO office actions, managing renewals, and addressing infringement issues if they arise. The trademark process never truly stops. But your attorney will be a companion that will get the stress of trademark maintenance off of your shoulders.
Wrapping things up
The road to online brand protection consists of securing a domain name fast, in as many extensions as possible, and applying for a trademark registration to ensure you are the one of a kind business with that name without risking legal issues by competitors. On the latter, as legal issues are complex, a trademark attorney will prove your best ally. Patent Profiler is that type of ally you are searching for.
Entrust your security to our experienced team, and we will get our tested qualities to action for you.
Secure your trademark with Patent Profiler to see your company grow uninterrupted by court visits. Check us out.
Wrapping things up
The road to online brand protection consists of securing a domain name fast, in as many extensions as possible, and applying for a trademark registration to ensure you are the one of a kind business with that name without risking legal issues by competitors. On the latter, as legal issues are complex, a trademark attorney will prove your best ally. Patent Profiler is that type of ally you are searching for.
Entrust your security to our experienced team, and we will get our tested qualities to action for you.
Secure your trademark with Patent Profiler to see your company grow uninterrupted by court visits. Check us out.
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Team
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Security
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straight to your inbox.
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